Promotional activations at Centennial Parklands

Promotional activations and sampling opportunities

With almost 31 million visits each year, Centennial Parklands offers businesses the opportunity to connect with a diverse audience in one of the world’s leading urban parklands, just minutes from the Sydney CBD.

People visit the parklands for many reasons, including exercise, picnics, social gatherings, events, workshops, sport and dog walking. We offer a range of promotional activation and sampling opportunities that help build brand awareness while respecting visitors, the environment and the parklands’ heritage. We focus on activities that are a good fit for the parklands and encourage visitors to engage with your brand by choice, without disrupting their experience.

Choose a location

Centennial Parklands includes 3 urban parks: Centennial Park, Moore Park and Queens Park. Across the 360-hectare site, several locations are suitable for promotional activations and sampling activities.

Centennial Park

As the birthplace of modern Australia and one of the nation’s most significant public parks, Centennial Park offers opportunities to connect with existing audiences through experiential activations and small-scale events. 

Audience profile

• walkers and joggers
• children and families
• team sports participants
• recreational visitors
• dog walkers
• picnickers
• equestrians
• nature lovers. 

Queens Park

Queens Park is a 26-hectare park featuring open green space, sports fields, a café and a playground.

Audience profile

• walkers and joggers
• children and families
• team sports participants
• recreational visitors
• dog walkers.

Moore Park

Moore Park is Sydney’s premier sport and entertainment precinct, offering flexible opportunities for promotional activations and brand experiences.

Audience profile

• major sporting event audiences, including cricket, rugby league, AFL and football fans
• golfers
• families
• people aged 18 to 50 years
• active recreation visitors. 

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